Influencer Marketing With A CGC Twist
In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness…
Executive Viewpoints September 12
Latest In: Executive Viewpoints
3 Tips For The Final Back-To-School Shopping Days
By Jeffery Wacker, TD Bank The end of summer brings Labor Day picnics, last minute beach days and,…
Executive Viewpoints September 12Why Teens, Parents And Retirees Make Great Employees
By Ty Kiisel, OnDeck If you run a small business, finding the right employees is one of your…
Executive Viewpoints September 9What Can We Learn From Best Buy’s Embrace Of IoT?
Best Buy surprised analysts with stronger-than-expected financial results in its Q2, spearheaded by a 24% increase in online…
Executive Viewpoints September 7#RSP16 Provides Tips To Translate Fleeting Attention Into Real Engagement
By Adam Blair, Executive Editor “Customer engagement” is in danger of becoming one of those overused buzzwords, one…
Executive Viewpoints September 6
Predictive Analytics: Looking For The Next Big Thing
Consumer trends change quickly and often unexpectedly, and consumer-facing companies struggle to keep up and change strategies to…
Executive Viewpoints September 6
Brexit’s Potential Impact On Retailers
Amid speculation around how the European Union might punish the UK for voting to secede in the monumental…
Executive Viewpoints September 6
Five Ways To Attract And Engage Today’s Hyper-Connected Shoppers In-Store And Online
These days the lines are blurred between in-store, digital and social shopping choices. Consumers and retailers alike are…
Executive Viewpoints September 63 Ways Retailers Can Dominate With Relevance This Back-To-School Season
By Kathy Menis, Signal With the end of August approaching, many people are in back-to-school mode: parents, students,…
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