The Importance Of Being Human – A Cautionary Take On AI In Marketing
By Paul Mandeville, QuickPivot In its recent forecast about cognitive technology, International Data Corporation (IDC) says spending will…
Executive Viewpoints July 31
Latest In: Executive Viewpoints
The Value Of Perception In The Online Experience
Jake Weatherly, CEO of SheerID Every day, more and more brands are coming to the realization that their…
Executive Viewpoints July 28Target Halts Cartwheel Perks Pilot: Are Points Programs Passé?
Target is canceling its Cartwheel Perks rewards program after only a year of testing in five markets. While…
Executive Viewpoints July 26Is The Future Of Fashion Gender-Free?
By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All…
Executive Viewpoints July 25
How To Improve Retail Efficiency With Incentives
I was walking past a high-end British shoe shop when a pair of boots caught my eye. But…
Executive Viewpoints July 25
How Mobile Has Changed the Customer Journey
In today’s marketing environment, the customer journey is more complicated than ever. For retailers and brands, this complexity…
Executive Viewpoints July 25
Optimize M-Commerce With A Holistic Digital Strategy
It’s no secret that mobile engagement is forever changing how and when consumers shop. In fact, mobile devices…
Executive Viewpoints July 25
How Retailers Can Set Themselves Up For Successful Personalization At Scale
Q: How should a retailer structure its team internally to drive the best results with personalization? When is…
Executive Viewpoints July 25A Brief History Of The Coupon — And Its Future
By Tasso Argyros, ActionIQ When was the last time you received a coupon in your mailbox? If you’re…
Executive Viewpoints July 24Top Stories
Latest Podcasts
Latest Resources
