Eyeglasses Were First. What’s Next For Virtual Try-On?
By Jen Spofford, The Archer Group There’s plenty to love about online shopping — especially convenience and speed.…
Executive Viewpoints August 25
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Is Promoting ‘Bad Behavior’ Good For Business?
Foot Locker had a little bit of fun when creating its most recent advertising campaign, highlighted by its…
Executive Viewpoints August 23
2 Compelling Reasons To Upgrade Your Retail Inventory Strategy
Managing inventory is one of a retailer’s biggest tasks, priorities and headaches, and today the proliferation of channels…
Executive Viewpoints August 22
Amazon’s New UPC Policy: What You Need To Know
The fact that Amazon is now the third largest retailer in the world, according to Forbes, means that when…
Executive Viewpoints August 22
Revitalizing The Store Means Rediscovering Its Purpose
Retail stores aren’t what they used to be. And lest you think I’m about to launch into a…
Executive Viewpoints August 22
Why Mobile Ads Are Shopper Marketing’s Most Overlooked Tool
Advertising should be simple. If an ad is relevant to what a shopper is buying, it’s good. If…
Executive Viewpoints August 22FBA Sellers Face A Sales Tax Day Of Reckoning: Here’s What They Should Be Thinking About
By Scott Peterson, Avalara “The slow pace of tax revenue growth has left many [states] with little or…
Executive Viewpoints August 21Your Store Isn’t So “Smart” If It Doesn’t Get The Words Right
By Juliana Pereira, Smartling There was a great video from Rebecca Minkoff making the rounds among my retail…
Executive Viewpoints August 18Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?
A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in…
Executive Viewpoints August 16Top Stories
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