How Retailers Get The Last Mile Wrong
The last mile. The final stretch where nothing and everything can go wrong. For retailers, that last mile…
Executive Viewpoints February 15
Latest In: Executive Viewpoints
Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?
In a keynote at the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, Calif. earlier this week,…
Executive Viewpoints February 14
The Real-World Abandoned Shopping Cart
According to Business Insider, $4.6 trillion worth of merchandise was abandoned in carts in 2016 alone. This has led to…
Executive Viewpoints February 14The Sad Demise Of Unlimited Returns At L.L.Bean
By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s…
Executive Viewpoints February 13
Holiday Season 2017: A ‘State of the Union’ For E-Commerce Site Performance
The 2017 holiday season was notable due to its strong e-Commerce site performance (speed, availability), with clear signs…
Executive Viewpoints February 13Leveling The Retail Analytics Playing Field
By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze…
Executive Viewpoints February 12
3 Tech-Driven Priorities Retailers Must Have In 2018
The holiday season may be over, but in the world of retail nothing stands still for long, and…
Executive Viewpoints February 12Price And Value: The Yin And Yang For Customer Conversion
By Jason Beckerman, Unified For retailers, the secret to acquiring new customers, and maintaining them long-term, will always…
Executive Viewpoints February 9The Silence Of The Customer Service Representative
There’s an old saying in advertising about the power of repetition: Tell them you’re going to tell them…
Executive Viewpoints February 8Top Stories
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