Latest In: Executive Viewpoints

Amazon HQ2 editor Q&A nyc

Amazon Pulls HQ2 Out Of NYC, But Could It Have A Future Elsewhere?

After months of criticism regarding its HQ2 selection process, Amazon called off its plans to build one of…

Executive Viewpoints February 20
acxiom customer experience customer-centricity Executive ViewPoints martech mike woods
0aaaMike Woods Acxiom

Customer Experience Is The New Black…Again

If you attend enough industry events and conferences, it’s not hard to figure out that customer experience is…

Executive Viewpoints February 20
data security Eric holtzclaw gdpr possiblenow privacy
0aaaEric Holtzclaw PossibleNOW

The ‘Art’ And ‘Science’ Of GDPR Consent For Retailers

You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the…

Executive Viewpoints February 19
Amazon customer experience michael provenzano ooh media outofhome advertising vistra media
0aaaMichael Provenzano VistarMedia

How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience

Amazon is now one of the top three digital advertising players, overtaking Oath and Microsoft just weeks after it…

Executive Viewpoints February 18
domain name HostGator Suhaib Zaheer web hosting

Optimizing Your Online Presence: Tips For Success

By Suhaib Zaheer, HostGator Having a strong online presence is the key to business success in today’s digital world,…

Executive Viewpoints February 18
Amazon sponsored ads Elite SEM Google Shopping Actions SEO Zach Morrison

Do You Need Both Amazon Sponsored Ads And Google Shopping Actions?

By Zach Morrison, Elite SEM Long gone are the days of pay-per-click ads living only on Google and…

Executive Viewpoints February 15
digital marketing ecommerce ipsos retail performance peter luff
0aaaPeter Luff Ipsos

Taking Digital Marketing Strategies In-Store

Despite living in a world of ultra-fast online services, a reported 54% of U.S. shoppers prefer shopping at…

Executive Viewpoints February 15
anagog consumer privacy Executive ViewPoints ofer tziperman personalized offers
0aaaOfer Tziperman Anagog

Balancing Consumer Privacy With Personalized Offers

There’s no doubt consumers traditionally are willing to part with personal data for great deals on Black Friday…

Executive Viewpoints February 14
content mobile optimization mobile shopping thumb-stopping Zulily

How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

Upon implementing a complete redesign of its logo and color scheme, Zulily revealed that it had made the…

Executive Viewpoints February 13
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