The Case For Contextual Targeting
As the future of on-platform demographic targeting grows increasingly uncertain, advertisers are actively looking for better ways to…
Executive Viewpoints February 10
Latest In: Executive Viewpoints
How To Get A Competitive Advantage In Your New Retail Business
Despite the rapid growth of e-Commerce ($740 billion projected in 2023 in the U.S. alone), traditional retail continues…
Executive Viewpoints February 10
5 Tips To Deliver World-Class Customer Service
The customer service journey isn’t universal. According to recent research from Oracle CX and CX Pioneer Jeanne Bliss,…
Executive Viewpoints February 7
5 Vital Tips For Winning At BOPIS
Over the past several years, many brick-and-mortar retailers have seen online-only retailers lure their customers away with always-open…
Executive Viewpoints February 7
How Instagram Creates New Tourist Hot Spots And Retail Opportunities
Old Navy is opening 800 new stores over the next decade and says it will focus on staying…
Executive Viewpoints February 6
Standout Super Bowl Ads Tap Humor And Empathy To Pack A Powerful Punch
5 Storytelling Lessons From A Diverse Range Of Brands
Editor's Perspective February 5
Retail Reinvented: Making The Most Out Of Payments
The role of payments in the retail industry has shifted dramatically in recent years. What used to be…
Executive Viewpoints February 5
Survive And Advance: The Three Critical Components Of Transformational CX
The digital transformation has raised the stakes for today’s companies, as a perpetual state of technology shifts requires…
Executive Viewpoints February 4
4 Best Practices For Better Mobile Engagement
Retailers already know that mobile marketing offers a range of channels — email, text, app —that should appeal…
Executive Viewpoints February 3Top Stories
Latest Podcasts
Latest Resources
