Vulnerability — the Most Important Customer Trait Brands Don’t Know They’re Missing
There have been a lot of challenges for retails brands in the past year — from considering the…
Executive Viewpoints February 26
Latest In: Executive Viewpoints
Why We Need to Look to the Showroom’s Past to Find Retail’s Post-COVID Future
“There is no such thing as a new idea,” wrote Mark Twain. “We simply take a lot of…
Executive Viewpoints February 25
Retail Insights 2021: 10 Predictions and Trends to Watch
Across the board, 2020 was a momentous year for us all. Retail has never faced so many changes…
Executive Viewpoints February 24
Food and Beverage Retailers Need Hard Data from Brands to Support Sustainability
Consumers want to know about the paths their food and drinks take from the farm to their pantry.…
Executive Viewpoints February 24
2021: The Year of Social Advertising
In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during…
Executive Viewpoints February 23
The New Rules of a Retail Hybrid Experience
You can’t check out a news site or industry publication without seeing articles about how COVID-19 has disrupted…
Executive Viewpoints February 22
What is Google Quality Score and What is its Impact on Ads?
Quality Score is a grading system that Google uses to rate the quality and relevance of an ad…
Executive Viewpoints February 22
3 Tips for Integrating Free Shipping into Your Ecommerce Experience
You’d be forgiven for thinking that shipping is relatively low on consumers’ priority lists. Their primary concern is…
Executive Viewpoints February 19
The Top 10 Corporate Obstacles Facing Innovation Managers and How to Address Them
At IdeaScale’s most recent Open Nation conference, Erwin Godoy, Director of New Concepts at Freddie Mac, talked about…
Executive Viewpoints February 19Top Stories
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