For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to…
Executive Viewpoints November 9
Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better…
Executive Viewpoints November 8
The short answer is, yes. As retail and fashion companies increasingly use artificial intelligence (AI) and machine learning…
Executive Viewpoints November 5
Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11%…
Executive Viewpoints November 5
The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations…
Executive Viewpoints November 4
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this…
Executive Viewpoints November 3
Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white…
Executive Viewpoints November 2
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 1
