From Emails to Kiosks: How to Test and Evaluate Personalization Strategies
For retailers, relationship building is make or break. Personalization has become a commonly used strategy for connecting with…
Executive Viewpoints May 26
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Balancing Privacy and Personalization: The Key to Customer Loyalty
Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky…
Executive Viewpoints May 25
How Retail Should Enter the Metaverse
Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and…
Executive Viewpoints May 24
How to Fix Your Loyalty Program’s Dispersed Data Problem
Loyalty programs can increase revenue by 15%-25% each year, according to McKinsey, which is why brands prioritize these…
Executive Viewpoints May 23
Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of…
Executive Viewpoints May 23
In Control From Afar: Using IoT to Manage Enterprise Energy Usage
Imagine being a retail facility manager with a portfolio of two dozen stores in the Southeast. It’s mid-July,…
Executive Viewpoints May 20
What Every Retailer Should Do to Stop Account Takeover Attacks
According to a recent report from the Identity Theft Resource Center there was a 68% increase in data…
Executive Viewpoints May 20
Retailers, Are You Ready to Maximize Your Retail Media Revenue?
With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s…
Executive Viewpoints May 19
Three Ways Murals Paint the Way for Retailers to Transform the Consumer Experience
Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing…
Executive Viewpoints May 18Top Stories
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