What Google Analytics 4 Means for Your Ecommerce Site
Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics…
Executive Viewpoints July 4
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Impulse: How Brands Can Enable Casual Commerce in Digital
Digital marketers today love to talk about the customer journey. While badly overused, this term conceals a hidden…
Executive Viewpoints July 1
How to Organize Your Data to Reach Your Personalization Goals
Data has become something of a holy grail for modern marketers, offering insights that not only help businesses…
Executive Viewpoints July 1
Ready to Elevate Your CX? Consider a Contact Center Upgrade to CCaaS
Just how much do people value a high-quality customer experience (CX) nowadays? According to research by PWC, consumers…
Executive Viewpoints June 30
Inflation Pressure Tests Customer Loyalty, Spotlights Price
American consumers are right to feel like they can’t catch a break right now. Just as people were…
Executive Viewpoints June 29
How to Design Your Retail Space With Security in Mind
A successful retail space uses the art of design to provide a clean, aesthetically pleasing and accessible storefront…
Executive Viewpoints June 29
Closing the Billion-Dollar Gap in Returns Waste
Recommerce, the sale of secondhand merchandise, is a hot topic as consumers become more enthused about recycling goods…
Executive Viewpoints June 28
The Tao Of DAOs
Here’s a bold statement: DAOs will revolutionize the way retailers engage with consumers, but only when brands truly…
Executive Viewpoints June 27
How Retail Workers Can Be Leveraged as Effective Brand Influencers
After two years of online browsing, consumers are eager to get out of the house and into the…
Executive Viewpoints June 27Top Stories
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