Why Consumer Brands Turn to UGC During Tough Economic Times
While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing…
Executive Viewpoints August 12While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing…
Executive Viewpoints August 12Over the past decade, UX optimization has become a key area of focus for digital businesses. The most…
Executive Viewpoints August 12Many brands launch gift card programs for all the right reasons: incremental sales, new customer acquisition, brand recognition…
Executive Viewpoints August 11Retailers are facing a dilemma. Record inflation is forcing unwanted price increases while eroding already frayed consumer loyalty,…
Executive Viewpoints August 10Hurricane Season 2022 is underway, and with it comes the looming threat of outages and downtime for retailers.…
Executive Viewpoints August 10In today’s tight labor market, training has become more critical than ever. Nowhere is that truer than in…
Executive Viewpoints August 9There’s no question that strategic promotions and discounts motivate consumers to buy a product. But they can also…
Executive Viewpoints August 82022 continues to be a challenging year for global retailers. Inflation, a potential recession, labor shortages, supply chain…
Executive Viewpoints August 8Offering buy now, pay later (BNPL) loans and split payments can be a prime differentiator for retailers and…
Executive Viewpoints August 5