Latest In: Executive Viewpoints

Ascential Digital Commerce Claudia Johnson Digital Commerce Executive ViewPoints

Why the C-Suite Is Betting on Digital Commerce for Growth

Fueled by consumer behavior shifts during the pandemic, we continue to see increased importance placed on digital commerce…

Executive Viewpoints October 7
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Retail is Getting Harder: Here’s How AI Can Help Retailers Prepare for Future Disruptions

Over the last couple of years, the retail industry has been navigating against brutal headwinds: the worst pandemic…

Executive Viewpoints October 7
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Why Data Will Drive the Future of Inventory Management

While COVID-19 slowed the world down to a standstill, it greatly accelerated the growth of online shopping. In…

Executive Viewpoints October 6
Executive ViewPoints Victor Blasco video Yum Yum Videos

7 Optimization Areas That Will Maximize Your Video Content’s Discoverability

It’s 2022, and video is bigger than ever. It has become the go-to marketing medium to communicate with…

Executive Viewpoints October 5
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What Is Your Audio Planogram? How Immersive Sound Can Become a Retail Brand Differentiator

What Is Your Audio Planogram? How Immersive Sound Can Become a Retail Brand Differentiator

Stranger Things recently reminded us how incredibly different the standard for the American retail experience was just a…

Executive Viewpoints October 5
Adriel cookies Executive ViewPoints Sophie Eom

Beating Cookie Addiction with a Healthier Attribution Diet

Unless you are the beloved Cookie Monster from Sesame Street, we all know that bingeing on cookies is…

Executive Viewpoints October 4
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Resilience Training: Small Business Innovation During a Recession

Small business owners already have a lot on their plate. There’s always too much to do in too…

Executive Viewpoints October 3
Broox Carmona Made Music Studio Sentient Decision Science Sephora Shazam Spencer's Gifts Spotify Urban Outfitters

Music Curation — What Retail Brands Need to Know

I’ll admit it: a good chunk of my early music discovery came from Shazam. I vividly remember being…

Executive Viewpoints October 3
Charlotte Evans email marketing Executive ViewPoints Tooltester

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is…

Executive Viewpoints September 30
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