Latest In: Executive Viewpoints

Executive ViewPoints HolyWally John Rutledge payments

Retailers Must Embrace Financial Services, and Quickly

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that…

Executive Viewpoints March 31
Eric Linxwiler Executive ViewPoints private label sustainability TradeBeyond

Private Label’s Growth Could Be Lasting — if Retailers Listen to Consumers’ Sustainability Preferences

The trend lines for private label sales have rarely looked better. The Private Label Manufacturers Association reported that…

Executive Viewpoints March 30
Armin Ghiam and Matthew Nigriny Executive ViewPoints Hunton Andrews Kurth Marketplaces

Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers

Given the rapid growth of online retail over the past few years, brand owners have become increasingly vigilant…

Executive Viewpoints March 29
Executive ViewPoints george mason university Mehmet Altug returns

Devising an Optimal Returns Policy for Your Business

For many years, permissive returns policies have been the norm in ecommerce. Amid rising costs and fears of…

Executive Viewpoints March 28
Incentive Marketing Association Mobile Media Labs Vincent Hahl

How Incentivized Offerwall Marketing can Boost User Acquisition and Engagement 

As a retail marketing executive, you are likely familiar with the challenges of online marketing in today’s fast-paced…

Executive Viewpoints March 27
Denise Johansson Enfuce Executive ViewPoints payments

Embedded Finance: Making Payments Possible in New Frontiers

If we thought the pandemic-driven shift to digital payments was an evolution, we’re about to be catapulted into…

Executive Viewpoints March 27
Executive ViewPoints flow management Jamie Ladd Qtrac by Lavi Industries

4 Ways an Effective Customer Flow Management Strategy Can Improve Your Business

COVID-19 changed the way businesses function. As a result, customer flow management is more important than ever as…

Executive Viewpoints March 24
Justine Fox nudata security Open Web Application Security Project

Delay Now, Pay Later: Why Ecommerce Can’t Afford to Skimp on Consumer Data Security

More than 80% of the world’s consumers now shop online, providing retailers with more consumer data — and…

Executive Viewpoints March 24
Executive ViewPoints retail media network Troy Townsend Zitcha

Building a Retail Media Network From Scratch: How Retailers Can Maximize the Value of Untapped Data

For 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a…

Executive Viewpoints March 23
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