Dollar General has appointed Jerry “JJ” Fleeman Jr. to succeed Todd Vasos as CEO, effective Jan. 1, 2027. Vasos will continue to serve as CEO until that time, after which he will serve as a senior advisor through April 2, 2027 and is expected to remain a member of the board.
JJ Fleeman, incoming CEO of Dollar General
Fleeman is currently CEO of Ahold Delhaize USA, a division of global food retailer Ahold Delhaize and the parent company of leading grocery brands including Food Lion, Giant Food, Hannaford Supermarkets and Stop & Shop. During his more than 35 years in grocery retail with Ahold Delhaize, Fleeman has held a diverse array of roles in strategy, operations, marketing and merchandising, including President of Peapod Digital Labs where he was responsible for the digital and commercial strategy for Ahold Delhaize USA companies and led the creation of a proprietary ecommerce platform.
That experience will come in handy has he readies to take the reins at Dollar General, which has been led by Vasos for a combined 10 years from 2015 to 2022 and from 2023 to the present. Vasos has led Dollar General through significant strategic advancements, including:
- Launching DG Fresh in 2019 to self‑distribute frozen and refrigerated goods;
- Accelerating nonconsumables growth with the 2020 introduction of Popshelf;
- Strengthening the company’s digital presence through the DG Media Network, enhanced app and loyalty offerings and delivery options;
- Expanding access to affordable fresh produce, now in more than 7,000 stores;
- Introducing the DG Private Fleet driver program; and
- Guiding the company’s international expansion to Mexico with Mí Super Dollar General.
Most recently the company announced plans for a “more open and inviting” store format and a new subscription service. Dollar General has benefited from the increasingly value-seeking behavior of consumers. Driven in part by a same-store sales increase of 3%, the retailer increased its net sales for FY 2025 (ended Jan. 31, 2026) by 5.2% compared to the previous fiscal year, to $42.7 billion. The retailer announced ambitious store growth plans in December 2025, including 450 new U.S. stores, 10 new Mexican stores and more than 4,000 remodeling and renovation projects.
“[Todd has] led Dollar General through transformative change, accelerated growth and a disciplined return to retail fundamentals, and shaped a stronger, more resilient and strategically focused organization,” said David Rowland, Dollar General’s Chairman of the board of directors in a statement. “The board is looking forward to building on this strong trajectory under the leadership of JJ Fleeman. He has a proven CEO track record of establishing a clear strategic vision and driving measurable results. His leadership reflects a deep commitment to strengthening customer relationships, driving strong cultures that enable meaningful employee experiences, and creating lasting impact across the communities he serves.”
