Amplience, a rich media solutions provider, announced the release of its Video Marketing Solution at the Shop.org Annual Summit.
The Amplience Video Marketing Solutions is designed to enable retailers to deliver an online experience to rival brick and mortar stores, according to company officials. Retailers can directly merchandise products with built-in tools that facilitate direct purchase from the video itself, according to a company press release.
The solution can also help retailers reduce production costs up to 90% by reusing video assets from all TV advertisements and YouTube clips.
“Today’s consumers have a new standard for how they interact with retailers and what contributes to their purchase decision making,” said Rory Dennis, General Manager, Amplience. “Video merchandizing technology caters to the evolving demands of these shoppers, who expect a more interactive experience and are more likely to embrace digital technology than their predecessors.
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Amplience customers include A|Wear, Myla, Shell and T.K. Maxx.
