Ebay will purchase the Depop consumer-to-consumer (C2C) fashion marketplace from Etsy for $1.2 billion in cash, subject to purchase price adjustments. The transaction, which has been unanimously approved by the boards of both Ebay and Etsy, is expected to close in Q2 2026, and Depop will retain its name, brand, platform and culture following the acquisition. Etsy had purchased Depop for $1.6 billion in June 2021.
Ebay has made a significant effort to maintain its position as the first stop for consumers looking for secondhand fashion, and in October 2025 publisher Condé Nast named Ebay its official Pre-Loved Partner.
With this transaction, Ebay is seeking to deepen its reach with the younger, fashion-forward consumers in the Depop community. Depop will benefit from Ebay’s global scale and capabilities, including financial services, shipping solutions and trusted experiences like its Authenticity Guarantee. Ebay also plans to expand the visibility of Depop’s inventory, including through cross-listing opportunities.
“Depop has built a trusted, social-forward marketplace with strong momentum in the pre-loved fashion category, and we are confident that as part of Ebay, Depop will be even more well-positioned for long-term growth,” said Jamie Ianonne, CEO of Ebay in a statement. “A key C2C driver, fashion represents more than $10 billion in annual gross merchandise volume (GMV) for Ebay and delivered 10% year-over-year GMV growth in the U.S. in 2025. This acquisition presents an opportunity to advance one of our newest and fastest-growing Focus Categories with a marketplace that complements our existing presence and enables uys to reach a younger demographic across the expnding recommerce landscape.”
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For its part, Etsy will concentrate on growing its existing marketplace. “We are excited that this transaction allows us to focus exclusively on the compelling opportunity we see in front of us: to grow the Etsy marketplace in ways that most to our buyers and sellers,” said Kruti Patel Goyal, CEO of Etsy in a statement.
“We’re thrilled to begin this next chapter with Ebay,” said Peter Semple, CEO of Depop in a statement. “This transaction is a testament to the significant growth we have delivered as we have evolved our product experience and strengthened our brand’s place in the world.”
