Qurate Retail Group has named 13-year Amazon veteran Jeff Yurcisin as President of zulily, effective August 2018. Yurcisin most recently served as VP of Amazon Fashion’s growing Private Brands business, helping to launch dozens of brands across women’s, men’s and children’s categories, including Amazon Essentials, Lark & Ro, Core 10 and Spotted Zebra.
Yurcisin previously served as General Manager and CEO of fashion boutique Shopbop, a wholly owned, independently operated subsidiary of Amazon. During his tenure, he led new site redesigns, launched a men’s business and began offering free three-day shipping worldwide.
Lori Twomey, who is currently serving as interim President of zulily, will continue as the retailer’s Chief Merchant after Yurcisin’s arrival. Twomey has served as Chief Merchant since she joined zulily in November 2009, prior to the launch of zulily.com.
Advertisement
Qurate Retail Group, formerly known as Liberty Interactive, operates eight retail brands including zulily, QVC and HSN. The retail group appointed three more executives to leadership positions:
- Mary Campbell has been named Chief Merchandising and Interactive Officer of Qurate Retail Group, effective immediately;
- Aidan O’Meara has been named President of Qurate Retail Group International, effective July 2, 2018; and
- Tom Bazzone has been named President of Frontgate.
As Chief Merchandising and Interactive Officer, Campbell oversees Qurate Retail Group’s product leadership, platform evolution and consumer marketing agenda, curating exclusive assortments of compelling brands and products and bringing them to life in highly engaging ways across the Group’s television networks, e-Commerce sites, social pages, mobile apps, print catalogs and in-store destinations.
