Bauer Hockey, a designer and manufacturer of ice hockey equipment, has selected multiple Epicor Retail solutions to power its new “Own The Moment” retail experiences locations. The retail experiences sites will showcase the full Bauer product line, offer in-depth product education and will feature an ice rink for customers to test-drive Bauer skates and gear. The first site is set to open in Burlington, Mass. in summer 2015.
Bauer is tapping the Epicor Retail Store, Mobile Store, Merchandising, CRM and Sales Audit solutions to deliver a personalized and interactive shopping experience to customers, while leveraging the Epicor Retail Software as a Service (SaaS) engagement model. Epicor’s SaaS solution is designed to eliminate the need to invest in and build out a retail-specific IT organization, giving Bauer Hockey the freedom and flexibility to focus IT resources on other parts of the business.
The Epicor Retail SaaS delivery model includes associated implementation services, support and maintenance, as well as ongoing updates and upgrades. “Pay as you go” SaaS pricing eliminates the need to pay back the cost of “traditional” software licenses.
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“We anticipate that Epicor’s extensive retail expertise and offerings will enable us to achieve significant speed-to-value and ease of deployment, which will allow us to focus less on technology administration and more on customer inspiration,” said Paul Dachsteiner, VP of IT and Global Initiatives at Bauer Hockey. “Leveraging the Epicor Retail SaaS solution leaves us free to focus on having the right products, people and strategies in place to achieve our goals and objectives and offer an exciting new Bauer Hockey brand experience.”
