HSN and Fanatics have announced a new partnership designed to give fans access to an extensive collection of high-quality products from several major sports leagues. Fanatics will be HSN’s official partner for sports merchandise, giving customers access to an expanded assortment by sport, style, size of league and team.
HSN is leveraging its multiplatform business model to engage customers and drive sales: Products are featured in dedicated HSN Fan Shops and exclusive offerings will be available live on-air. Fanatics will help amplify products from critical sports “moments,” such as championship collections.
“By combining HSN’s expertise in live shopping and video storytelling with Fanatics’ extensive selection of licensed merchandise, we will bring an unparalleled and engaging sports shopping experience to our customers,” said Rob Robillard, Chief Merchandising Officer of HSN in a statement. “Fanatics is a trusted leader in sports merchandise and joining forces with them provides an enhanced shopping experience that is unlike any other.”
The collaboration kicked off in June with HSN.com featuring hundreds of MLB products. NFL and college merchandise will follow soon, with the retailer featuring Sam Acho, NFL veteran and former Executive Committee member of the National Football League Players Association (NFLPA), as the guest for Fanatics’ first HSN on-air appearance on August 21. Customers will be able to shop merchandise on-air, at HSN.com, and on digital streaming platforms including a dedicated “Fan Spot” episode on HSN+, which will premiere on September 21.
As the collaboration progresses into 2024, HSN will add to its existing roster of leagues, including the National Football League (NFL), National Hockey League (NHL) and Major League Baseball (MLB). The retailer also will introduce products for the National Basketball Association (NBA), select colleges and universities, NASCAR, Major League Soccer (MLS), and Union of European Football Associations (UEFA).