Bed Bath & Beyond is expanding contactless curbside delivery and buy online, pick up in-store (BOPIS) services to an additional 200 stores, expanding the number of units with those services to approximately 750.
Due to COVID-19, in late March the retailer closed more than half of its 1,500 stores, which operate under the Bed Bath & Beyond, Christmas Tree Shops, Harmon Face Values, World Market and buybuy Baby banners. The remainder stayed open as essential retailers. Since last month, curbside pickup has been available in all Harmon stores, and Canadian buybuy Baby stores have offered both contactless pickup and BOPIS.
Approximately 20 of the closed stores will reopen to the public by May 22 to launch what President and CEO Mark Tritton called a “measured, market-by-market approach to re-opening stores.” Those units will operate under a strict Store Safety Plan, based on the latest guidance from federal, state and local government and health authorities.
Bed Bath & Beyond scaled up its e-Commerce capabilities last month by converting 25% of its locations in the U.S. and Canada into regional fulfillment centers, which nearly doubled its digital fulfillment capacity. Tritton said the reopening and expanded pickup services were the continuation of a strategy of “carefully managing costs and monitoring performance as we scale up our operations over time. This approach allows us to continue to make strategic investments in our digital and fulfilment capabilities to build an omni-always shopping experience for our loyal customers,” he added.
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