Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented…
Executive Viewpoints January 31
Latest In: Pricing
Accessible Luxury Doesn’t Need to Diminish Exclusivity
Luxury retailers build their reputations on exclusivity and historically have been resistant to participate in discounting and promotions…
Executive Viewpoints January 26
2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer…
Executive Viewpoints January 24
The Reality of AI in Retail: Executives Break Down Opportunities, Challenges at NRF
The rumor that every NRF speaker was contractually obligated to mention artificial intelligence (AI) at least once per…
Features January 18
The RealReal Powers Up its Consignment Business with Digital ID Integration
Luxury resale marketplace The RealReal has partnered with digital ID platform Eon and joined its Eon Exchange, an ecosystem of…
News January 17
Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%
Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31,…
News January 4
Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle
Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. The same…
Executive Viewpoints December 27
How to Make your Beauty Routine More Eco-Friendly
As each year passes, climate change is becoming more apparent around the world. And no matter how relatively…
Executive Viewpoints December 13
As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help
According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous…
Executive Viewpoints December 12Top Stories
Latest Podcasts
Latest Resources
