Hibbett Boosts Email Revenue 46% Per Send with AI-Powered, Highly Targeted Creative
Athletic fashion retailer Hibbett faced a challenge that’s familiar to many marketers: getting lost amid the flood of…
Features November 24
Latest In: Personalization
Lululemon Names New Chief Commercial Officer as it Consolidates Leadership Structure
Lululemon has named André Mastrini to the newly created role of President and Chief Commercial Officer, with Maestrini…
News November 21
The Science of Email Design: How Visual Psychology Drives Engagement in the AI Era
In the early days of email marketing, success was measured by simple metrics: Did the message get delivered,…
Executive Viewpoints November 20
Update: Amazon Haul Debuts in Canada
[Update from Nov. 14, 2025] Amazon Haul, the low-price marketplace introduced in the U.S. in November 2024, has…
News November 14
Target Deploys Conversational AI In-Store to Promote Smarter Gifting
Target is placing AI-powered tools into customers’ hands with a conversational Target Gift Finder on its mobile app,…
News November 12
Exclusive Q&A: New Helzberg Store Concept Sparkles for Younger Jewelry Shoppers
Jewelry is meant to be timeless, but the process of buying jewelry — particularly big-moment purchases like engagement…
Features November 10
Chewy Buys Horse Health Brand SmartEquine
Chewy has purchased SmartEquine — a U.S. provider of equine health products with a proprietary subscription-based supplement program…
News November 7
The ‘Polar Opposite of Fast Fashion’: Topdrawer’s Stores Showcase Products Made to Last
Lots of retailers try to “localize” their brick-and-mortar stores to reflect and represent the town or city in…
Features November 6
Urban Outfitters Plans 10 New Stores in Gen Z-Friendly Format
Urban Outfitters will open three stores in a new format designed to appeal to Gen Z shoppers by…
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