‘New to Brand’ is Retail Media’s Superpower Metric
In today’s competitive landscape, it’s more important than ever for brands to have a clear understanding of how…
Executive Viewpoints May 26
Latest In: Personalization
First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.
Digitally native brands have long thrived on using channels like social media and tools like retargeting to find…
Executive Viewpoints May 22
As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day
The bankruptcy of David’s Bridal in April — its second in five years — signaled more than just…
Features May 19
Hey Alexa, How Can Marketers Personalize Content for You?
By the end of this year, more than 200 million smart speakers are expected to be sold globally,…
Executive Viewpoints May 15
Combat Inflation’s Impact by Streamlining Conversational Commerce Channels
In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce…
Features May 8
Beautyque NYC Founder: ‘Being Inauthentic is Going to Guarantee Failure’
Few purchases need to be as tailored to an individual shopper’s needs as beauty products, and this need…
Features May 5
Athlete’s Foot Debuts Neighborhood Concept Store in Atlanta’s Midtown
The Athlete’s Foot (TAF) marked the opening of its first neighborhood concept store with a series of community-focused…
News May 4
Constructor Helps Retailers Unlock Zero-Party Data for Personalization
Ecommerce product search and discovery platform company Constructor has introduced Constructor Quizzes, a solution designed to help retailers…
News May 4
1-800-Flowers.com Purchases Gifting Platform
1-800-Flowers.com, known for curing gift-giving headaches for millions of people, has bought itself a present: the SmartGift intelligent…
News May 2Featured
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