Macy’s Capitalizes on Parade Fervor with ‘Parade of Deals’ Shoppable Streaming Special
Participants and onlookers at the annual Macy’s Thanksgiving Day Parade look set to get wet tomorrow, but one…
News November 27
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Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game
NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the…
News November 26
Three Things Consumers Value More than Price When Choosing a Brand
Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose…
Executive Viewpoints November 26
E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade
E.l.f. Cosmetics will once again tap into the universality of sports in its new multi-platform campaign, “Eyes. Lips.…
News November 25
How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach
Several years ago, during the Super Bowl, I was working at a small startup when my CTO came…
Executive Viewpoints November 25
From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores
If you’ve recently been to the beach, or maybe a kids’ baseball or soccer game, you’ve likely seen…
Features November 25
Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season
As the holiday season approaches, retailers are under intense pressure to deliver results, with only 27 days between…
Executive Viewpoints November 22
3 Hidden Traps for Retailers this Holiday Season
Have you started your holiday shopping yet? Odds are you haven’t, since only 32% of U.S. shoppers start…
Executive Viewpoints November 21
How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely…
Executive Viewpoints November 20Featured
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