Betting on Commerce Media? Then Don’t Model Your Data
I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt…
Executive Viewpoints December 19
Latest In: Marketing
Leading Canadian Media Brand Brings Shoppability to Two Top Shows
Bell Media, one of Canada’s top media and entertainment companies, is bringing curated, shoppable TV experiences to two…
News December 18
David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’
David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail media with the…
News December 17
SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences
A key aspect of Tractor Supply Company’s brand mission is providing legendary customer service. That means investing in…
Features December 16
Cracking the QR Code Quandary: The Right Way to Roll Out QR Codes for Retail
QR code creation has surged by over 200% in the past year. The retail industry in particular has…
Executive Viewpoints December 13
Hy-Vee Ramps up In-Store Retail Media Offering with Grocery TV Partnership
Supermarket chain Hy-Vee is continuing to build out its retail media network, RedMedia, through a new partnership with…
News December 12
The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season
The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week…
Executive Viewpoints December 12
Stop & Shop to Deploy In-Store Kiosks for Easier Access to Digital Coupons
Stop & Shop will deploy Savings Station kiosks in half its stores this month and complete a chainwide…
News December 11
Snoop Dogg Launches Online Cannabis Lifestyle Marketplace
Weed impresario Snoop Dogg has launched the SWED.com direct-to-consumer ecommerce marketplace, building on the successful openings this summer…
News December 9Featured
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