Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations
Temu just became the second most visited ecommerce site, bumping incumbent Ebay to #3 after years of no…
Executive Viewpoints January 2
Latest In: Marketing
DEI Deflates, Retail Media Rises, Mergers Flounder
For better or worse, 2024 is now in the books, but we can’t resist one more look back.…
Features January 2
Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features January 1
Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System
Delivering a smooth and frictionless post-purchase experience should be a top priority for every retailer. According to PwC,…
Executive Viewpoints January 1
Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media…
Executive Viewpoints December 30
4 Ways Retailers can Connect with Gen Z
Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have far more…
Executive Viewpoints December 27
What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features December 27
How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins
In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object,…
Features December 23
Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing
Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace…
Executive Viewpoints December 23Featured
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