Multicultural Insights: The Importance of Granular Segmentation
Brands have long acknowledged the importance of tailoring their messaging and marketing for multicultural audiences, but to date,…
Executive Viewpoints February 15
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Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads
Like many people across the U.S., the Retail TouchPoints editorial team looks forward to the Super Bowl for…
News February 9
Video Marketing Statistics: The Numbers you Must Know for 2021
Video marketing is here to stay. Internet users are only getting more and more attached to online videos…
Executive Viewpoints February 5
Bluecore Combs Through Browsing Data to Target Shoppers on the Right Channels
Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to…
News February 4
Amazon Experts: What Does Bezos Move Mean for the Retail Giant?
Jeff Bezos has, for good or ill, long been synonymous with Amazon (that’s what happens when you lead…
News February 3
3 Mistakes for Brick-and-Mortar Retailers to Avoid
As the coronavirus pandemic rages on — and with public health experts concerned about a major surge in cases…
Executive Viewpoints February 3
Where Online Shopping Rises, WhatsApp Follows
Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset…
Executive Viewpoints February 2
Four Customer Experience and Commerce Trends That Will Define 2021
The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers…
Executive Viewpoints February 1
Walmart Renames Media Business, Puts Focus on Building Omnichannel Experiences
Walmart is expanding and revamping its media business, with a new name and a greater emphasis on in-store…
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