Retail Media is on Fire — and with Good Reason — But Harnessing it for Ads is Tricky
There are few things in the world more intimate than our shopping carts. From diapers and pet food…
Executive Viewpoints June 13
Latest In: Marketing
Major Brands Want a Slice of the Growing Outdoor Apparel Industry — Here’s How Smaller Companies Can Compete
As the pandemic wears on and people maintain an increased interest in outdoor activities, the demand for outdoor…
Executive Viewpoints June 10
Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature
Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already…
News June 8
Stitch Fix Names Former Frye’s and Ann Taylor Veteran CMO
Stitch Fix has hired Debbie Rose Woloshin as its new Chief Marketing Officer (CMO). Woloshin was previously the…
News June 6
Albertsons Adds Product Reviews Across Multiple Banners’ Websites
Albertsons has introduced consumer-generated ratings and review functionality on 11 of its banners’ sites, including Safeway, Vons, Jewel-Osco…
News June 3
Why an Active Brand Community is the Key to Customer Loyalty
Human beings need community. It’s a need that extends beyond our social behaviors into our purchasing decisions —…
Executive Viewpoints June 2
How to Target Audiences For Advertisements During a Recession
There’s an increasing number of reports predicting an economic downturn. Just as we were configuring life around COVID-19,…
Executive Viewpoints June 1
With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding
Livestreaming platform Firework has secured $150 million in Series B financing led by SoftBank Vision Fund 2, bringing its total funding…
News May 24
Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of…
Executive Viewpoints May 23Featured
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