Beyond the Registry: Rethinking the Path to Purchase for Modern Parents
The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a…
Executive Viewpoints July 1
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From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality
Ecommerce brands today face a critical junction. Rapid shifts in consumer behavior, combined with accelerating technological innovation, require…
Executive Viewpoints June 26
Make Your Store Influencer-Ready: Design Choices that Drive Foot Traffic and Social Engagement
The power of social media influencers is impossible to ignore in today’s digital age, with over half of…
Executive Viewpoints June 25
TikTok Highlights its Growing Ecommerce Power as Trump Delays Ban, Again
President Trump has once again pushed out the deadline of a Congressional order requiring that TikTok be sold…
News June 20
What Retailers Need to Do to Win Gen Z
Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer:…
Executive Viewpoints June 10
How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel
Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things…
Features June 3
Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?
With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments…
Executive Viewpoints May 27
UPDATE: QVC Shift Toward Social Media Didn’t Stop the Bleeding in Q1
[Update as of May 9, 2025] QVC’s efforts to reframe its image for the digital era have yet…
News May 9
QVC ‘Age of Possibility’ Campaign Returns with 8-Hour TikTok Event
Following its recent debut of a 24/7 live social shopping experience on TikTok Shop, QVC is doubling down…
News May 6Featured
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