Revving Up Sales: The Competitive Edge of Visual Content
The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses…
Executive Viewpoints November 29
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Retail Media is Omni-Funnel: How to Master It
When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If…
Executive Viewpoints November 28
Touchland CEO Reveals 5 Social Media Best Practices for the Holidays
This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts…
Features November 27
What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals
One thing brands and retailers can count on this holiday season is that shoppers are being more frugal…
Executive Viewpoints November 24
Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…
Features October 24
In the New World of Beauty, Community is the Core and Technology is the Enabler
Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting…
Features October 23
Walmart’s Cultureverse Gives Black Creators a Voice By Design
It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But…
Features October 21
8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans,…
Executive Viewpoints October 13
TikTok Launches Generative AI Tool to Help Brands with Content Creation
TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators…
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