Latest In: Pharrell Williams

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New Adidas CEO Bjørn Gulden is taking the brand back to its roots in the U.S. — sports.

WSJ: Adidas’ Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity

As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration…

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