Amazon Joins the BTS ‘ARMY’ with Just Walk Out-Powered Merch Experiences for North American Tour
Anyone who thought four years away from the music scene would diminish fans’ fervor for K-pop sensation BTS…
News April 21
Latest In: bts
Walmart to Offer Sensory-Friendly Shopping Periods During BTS Season
Walmart will offer “sensory-friendly” hours for customers with sensory disabilities on designated days throughout the back-to-school shopping season.…
News July 19Parents Shopping With Their Children Spend Nearly $100 More Per Child During BTS
Back-to-school shopping takes up two precious parental commodities: time and money. Unfortunately for family budgets, parents trying to…
News July 30
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Why Advertisers Need To Do Their Homework On Back-To-School Shopping
Back-to-school shopping is big business for retailers. How does it measure up to other shopping seasons? Behind the…
Executive Viewpoints August 29
Fidget Spinners & Men’s Apparel: Back-To-School Digital Buying Trends
Back-to-school season is here, and to capitalize on big sales, retailers need to stay on top of rapidly…
Executive Viewpoints August 29
Storytelling, Relationship Building Top BTS Marketing Tactics
With back-to-school (BTS) spending expected to reach more than $75 billion in 2016, retailers cannot afford to skimp…
Features August 2
49% Of College Freshmen’s Parents Already Spending Generously On Back-To-School
While 34% of all parents have already begun their back-to-school shopping, one particular group of parents have been…
Features July 12Leading Retailers Attract Value-Minded BTS Shoppers
This is Part II of the Retail TouchPoints two-part Back-To-School (BTS) report. It delves into the various BTS…
Features August 21Smartphones And Social Media Encourage Boost In Back-To-School Purchases
Retailers have geared up for the back-to-school season (BTS) by rolling out interactive marketing strategies, mobile applications, and new…
Features August 17Top Stories
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