brooklinen

B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the…

How DTC Brands Are Scaling the Store Experience

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. However, if companies like Warby Parker…

Brooklinen Plans to Operate up to 30 Physical Stores by Late 2024

Luxury home brand Brooklinen is planning to triple its brick-and-mortar retail presence, first with the addition of four stores in new markets…

Sell More, Retain Customers Longer, and Have Fun with Discovery Shopping

You know the feeling when you are in a store and see an amazing, exciting, perfect thing that you instantly know you…

Brooklinen Secures $50 Million Investment To Open 30 Stores By 2023, Expand Globally

Brooklinen, the DTC luxury bedding and home essentials retailer, has raised $50 million to expand its brick-and-mortar footprint, enter new domestic and…

Brooklinen Goes From Pure-Play DTC To Pop-Up Retailer In Four Weeks

Generally, when a brand decides it wants to open a pop-up store, team members have months to plan and some idea of…

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