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Amazon Unveils Gen AI-Upgraded Alexa, Adds Service to Prime Member Benefits

It’s been 10 years since Amazon first introduced its friendly voice assistant Alexa, following in the footsteps of…

News February 27
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Amazon Makes Alexa+ Free for All Prime Members, Expands Access for Non-Members

[Update from Feb. 6, 2026] One year after it first unveiled an upgraded Alexa+, Amazon‘s voice-based AI assistant…

News February 27
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‘Alexa, Will These Jeans Make Me Look Fat?’: Levi’s Debuts Conversational Fit Guide

Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel…

News November 15
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Amazon has confirmed it is laying off “several hundred” jobs in its Alexa division, the latest move in the company’s significant cost-cutting measures.

Amazon Lays off Hundreds in Alexa Division, Homes in on Gen AI

Amazon has confirmed it is laying off “several hundred” jobs in its Alexa division, the latest move in…

News November 20
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Copper Compression uses voice commerce to increase brand recall among online shoppers.

Listen Up: Copper Compression’s Voice Commerce Play is (Almost) All About Brand Recognition

There was a time, about five or so years ago, when voice commerce was going to be the…

Features January 30
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GNC Amps Up Subscriber Convenience with Voice-Enabled Reorders on Alexa

Health and wellness brand GNC is looking to make reordering a breeze with the launch of hands-free, voice-activated…

News February 23
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Four Customer Experience and Commerce Trends That Will Define 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers…

Executive Viewpoints February 1
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Is Voice The Next Advertising Frontier For Amazon?

Amazon has reportedly been talking with major CPG companies, including Procter & Gamble and Clorox, about introducing digital…

Features January 4
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Revieve Unveils Voice Recommendations For Alexa

Revieve, a beauty technology company, has launched its Amazon Alexa solution, aiming to help beauty brands and retailers…

News December 20
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