Staying Human in a Robotic World: The Power of H2H Engagement
EPISODE #162
Summary
Featuring: Tony Drockton, Founder and Chief Cheerleader, Hammitt
With the rise of always-on communication channels, it can be tempting to simply use automated technology to build connections with customers. But successful brand leaders know that Human-to-Human (H2H) engagement is key to winning long-term customer loyalty.
During this episode of Retail Remix, host Alicia Esposito chats with Tony Drockton, Founder and Chief Cheerleader of the premium leather accessories company Hammitt. Shortly after being attacked by robots, the duo discusses Tony’s passion for the philosophy of H2H engagement and how Hammitt leverages data to enhance customer experiences across all channels. Check out this episode to learn:
- How Hammitt makes technology invisible to create a seamless and enjoyable shopping experience;
- Hammitt’s long-term vision for keeping customers engaged and passionate about the brand through their lifetime guarantee program; and
- The importance of connecting digital channels and data with in-store service and events to improve the overall customer journey.
RELATED LINKS
- Connect with Tony here!
- Learn more about Hammitt.
- Learn more about personalization and CX trends at Retail TouchPoints.
Do you want to learn more about personalization and CX trends in your industry? Register for the Retail Innovation Conference & Expo, which is taking place June 13-15, 2023, in Chicago and will be laser-focused on what’s new and what’s next in connected commerce. All-Access Pass holders will get access to three days of content, including sessions on new revenue models like resale, social commerce, and more. Register and use the code RRPODD225p to get 25% off all pass types!
Summary
Featuring: Tony Drockton, Founder and Chief Cheerleader, Hammitt
With the rise of always-on communication channels, it can be tempting to simply use automated technology to build connections with customers. But successful brand leaders know that Human-to-Human (H2H) engagement is key to winning long-term customer loyalty.
During this episode of Retail Remix, host Alicia Esposito chats with Tony Drockton, Founder and Chief Cheerleader of the premium leather accessories company Hammitt. Shortly after being attacked by robots, the duo discusses Tony’s passion for the philosophy of H2H engagement and how Hammitt leverages data to enhance customer experiences across all channels. Check out this episode to learn:
- How Hammitt makes technology invisible to create a seamless and enjoyable shopping experience;
- Hammitt’s long-term vision for keeping customers engaged and passionate about the brand through their lifetime guarantee program; and
- The importance of connecting digital channels and data with in-store service and events to improve the overall customer journey.
RELATED LINKS
- Connect with Tony here!
- Learn more about Hammitt.
- Learn more about personalization and CX trends at Retail TouchPoints.
Do you want to learn more about personalization and CX trends in your industry? Register for the Retail Innovation Conference & Expo, which is taking place June 13-15, 2023, in Chicago and will be laser-focused on what’s new and what’s next in connected commerce. All-Access Pass holders will get access to three days of content, including sessions on new revenue models like resale, social commerce, and more. Register and use the code RRPODD225p to get 25% off all pass types!
