Up to 81% of consumers say they prefer to shop with brands and retailers that have both online and offline channels, according to CI&T’s latest Connected Retail Report.
This data point may not be surprising most, but it’s the underpinning of a lot of new trends around how consumers browse, compare and purchase products across channels. Melissa Minkow, the author of the report, sits down with host Alicia Esposito to dig into the key takeaways, including:
- Whether price-conscious consumers are willing to sacrifice their experience for a good deal;
- How consumers’ evolved omnichannel priorities will influence brand investments; and
- How consumers want to use artificial intelligence (AI) tools to support their shopping behaviors.
RELATED LINKS
- Learn more about CI&T
- Download a copy of the 2024 Connected Retail Report
- Read the article highlighting key takeaways
- Connect with Melissa on Linkedin
