Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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Pfizer’s New DTC Website Aims to ‘Streamline the Path to Better Health’
Pharmaceutical company Pfizer has launched a new direct-to-consumer website, PfizerForAll, offering prescription delivery, vaccination scheduling, discounts on Pfizer medications and same-day appointments with healthcare professionals for common complaints such as…
News August 27
Determining the ROI of Change
Facing lingering supply chain issues and constantly changing consumer behaviors, retailers today are looking to large-scale transformations to better understand what customers want — and to deliver on those demands…
Executive Viewpoints August 27
Stop & Shop Consigns Tobacco Sales to the Ash-Heap of History
Stop & Shop, which operates 360 supermarkets across Connecticut, Massachusetts, Rhode Island, New York and New Jersey, will end tobacco sales by Aug. 31, 2024 as part of its commitment…
News August 27
Extended Back-to-School Season Spotlights Need for Tactical Markdowns
As with many other retail sales “seasons,” formerly hard-and-fast dates about when back-to-school (BTS) selling starts — and perhaps more importantly, when it stops — have become more nebulous in…
Features August 27
Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire
Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired retail media veteran Mike Merna as Senior Director, Commerce Media Specialist Lead.…
News August 26
Hollister Collegiate Line Gives School Spirit a Refined Vintage Aesthetic
Hollister has unveiled a 67-piece apparel collection featuring graphics from more than 30 colleges and universities, aiming to fill what it sees as a market white space with trendy items…
News August 26
New Diane von Furstenberg CEO to Bring Operations Back In-House
A new CEO has quietly taken the helm at Diane von Furstenberg, and under this new leadership the fashion label plans to bring its operations back in-house, multiple sources report.…
News August 26
Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con
New York Comic-Con is the place where members of all fandoms can come together and meet their heroes. (They can even dress like them!) The 2023 installment attracted 200,000 attendees,…
Features August 26
Unboxing the Future: How Connected Packaging Strengthens Brand Consistency
Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with spend-conscious consumers who thoroughly research their purchases. To thrive in this landscape,…
Executive Viewpoints August 26
