Mobile Channel Expanding As Macy’s, JC Penney Launch Sales Initiatives
The mobile phone is quickly emerging as a new sales channel, with mainstream department stores JC Penney and…
News October 2
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Mobile Marketing Strategies Yield Greater ROMI than Traditional Media
For the best-in-class companies that have taken the leap into mobile marketing, 65% are satisfied with their average…
News October 1
The 7-Point Checklist for Building Out A Successful Mobile Marketing Channel
Editor’s Note: The following is the second article in a three-part series on mobile and retail that explores…
News October 1AAFES Adds Task Management App From Reflexis
The Army and Air Force Exchange (AAFES), which operates more than 3,150 retail facilities for U.S. military service…
News September 24
Shopper Attitude Analysis Helps Shape Retailers’ Sales, Marketing Strategies
TJMaxx shoppers were more confident than Gap shoppers during the difficult economic times in late 2008, giving TJMaxx…
News September 24
Tips to Optimize User Experience for the eCommerce Store Front
What makes an eCommerce Web site a success? Obviously you must have a differentiated, quality product or service…
News September 24
Research Shows Providing Price Comparisons Wins Shopper Loyalty
Consumers are more loyal to retailers who provide information on competitors’ prices, according to the e-tailing group report…
News September 17
IKEA Execs Discuss Launch Of US Loyalty, Use Of Mobile Medium
Well known for its innovative approach customer relationship management, home furnishings retailer IKEA has been giving customers all…
News September 15
New Survey Shows Retailers Converting POS Into Marketing Tool
Traditionally viewed as a black box limited to processing sales transactions, many progressive retailers are now view their…
News September 10Top Stories
