The Basic Principles of Cross-Channel Marketing
By Bob Fetter, Senior VP, Pluris Marketing To begin with, I’ve renamed this area of interest cross-channel marketing,…
News September 23
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Impulse Shopping Suffers At Supermarkets As More Consumers Focus On Pre-Trip Prep
By George Anderson, Editor, RetailWire Editor’s Note: This article is an excerpt from one of RetailWire’s recent online…
News September 164 Reasons Online Retailers Must Listen to Customers, Tips On Tapping Feedback
By Carolyn Hall, Product Marketing Manager, Confirmit The customer experience is critical in today’s highly competitive online retail…
News September 16Social Sharing’s Impact on Customer Experience Examined in New Strategy Guide
Tactics like “Share Within Your Network (SWYN)” have emerged as critical success factors for reaching and communicating with…
News September 9Family Dollar Rolls Out Optimization Solution To Balance Price Strategy
Focused on providing cost-conscious consumers with a wide assortment at budget prices, Family Dollar is tapping technology from…
News September 92 Crucial Questions for Cross-Channel Success
By Josh Gordon, Director of Marketing, Knotice Mobile has developed as a viable direct digital marketing channel, it…
News September 9Kenneth Cole To Kick Off Mobile As Key ‘Gateway’ For Coming Holiday Season
Retailers are planning to dial up their mobile initiatives this holiday season as they look to nurture the…
News September 25 Ways to Act on Data Gleaned From Customer Analytics
By Ziad Nejmeldeen, Director of Science, Quantum Retail For retailers, turning customer analytics into actionable business decisions can be…
News September 2Build-a-Bear to Re-launch Web Store For Enhanced Personalization & Engagement
Build-a-Bear Workshop will re-launch its web site on ATG Commerce OnDemand, according to a press release. The interactive…
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