For its second NYC location, activewear brand Vuori selected the quiet residential neighborhood of New York’s Upper East Side, joining the brand’s SoHo flagship that opened a little over a year ago in October 2022.

The new 3,200-square-foot Madison Ave. location marks Vuori’s 52nd store nationwide and features an assortment of dual-gender core and seasonal offerings, including the brand’s new holiday and outerwear collections.   

All images courtesy Vuori



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