RFID Journal Award Honors Brazilian Cosmetics Retailer Grupo Boticário

Grupo Boticário was named a winner in the category of Best RFID Retail Implementation as part of the 14th annual RFID Journal Awards. The recognition is in honor of an RFID solution Grupo Boticário deployed to boost traceability and address other challenges in its supply chain.

The RFID Journal Awards, which were announced last week during the RFID Journal Virtually LIVE! 2020 conference and exhibition, were sponsored by the RFID Professional Institute. The awards recognize companies that have distinguished themselves by their successful use of radio frequency identification (RFID) or Internet of Things (IoT) technologies, or by their introduction of a valuable new RFID or IoT product or service.

The finalists for this year’s awards were announced in March, and the winners were selected in six different end-user categories:

  • Best Retail RFID Implementation
    Grupo Boticário, which deployed an RFID solution to boost traceability and address other challenges in its supply chain.
  • Best Manufacturing RFID Implementation
    Volkswagen do Brasil, which employs a real-time tool monitoring system to track parts arriving from third-party automotive suppliers.
  • Best Health-Care RFID Implementation
    Johnson & Johnson, which uses RFID to improve its orthopedic loaner set replenishment process.
  • Best Logistics/Supply Chain RFID Implementation
    Lockheed Martin, which utilizes RFID to improve accountability in its everyday operations, as mandated by the U.S. Department of Defense.
  • Best RFID Implementation (Other Industry)
    The U.S. Patent and Trademark Office, which employs RFID to reduce the time, money and workload involved in managing assets and conducting inventory counts.
  • Best Use of RFID to Enhance a Product or Service
    SportCor, which developed a smart electronics core that can be embedded in balls and other sports equipment to provide highly accurate sports data analytics.

In addition, RFID Journal presented the Best New Product award to EM Microelectronic for its em|echo-V product-authentication solution, which combines Near Field Communication (NFC) and passive UHF RFID in a single chip, creating an all-in-one tool for supply chain management, consumer engagement and product authentication.


Lastly, RFID Journal‘s editors gave this year’s RFID Special Achievement Award to Dr. Tali Freed, a professor of industrial and manufacturing engineering, for her leadership at the PolyGAIT-RFID Research and Development Center.



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