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Brazilian Fashion Retailer Deploys Oracle Retail In 470+ Stores

Brazilian fashion retailer Lojas Renner is on a mission to transform its operations and establish a foundation for growth. But the company, which operates more than 470 stores under the Renner, Youcom and Camicado brands, had previously experienced challenges in upgrading to new solutions because of the brands’ disparate solution landscape.

“We chose to modernize and simplify with Oracle Retail to reduce operating and support costs to prepare for omnichannel in Brazil,” said Emerson Silveira Kuze, Chief Information Officer of Lojas Renner in a statement. “This required Renner’s processes to be revised to conform to global best practices built into the Oracle solution. This shift in vision allowed Renner to move forward in adopting worldwide standards of efficiency and productivity in its management, while reducing implementation costs and future system upgrades.”

The implementation also helped Oracle enhance its solutions for the Brazilian market.

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“The Brazilian market has nuances that required additional features and functionalities to compete and comply with market regulations,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail in a statement. “By partnering with multiple Brazilian retailers like Renner, we could truly understand the requirements and incorporate market requirements into our solutions and weave this local experience into our Retail Reference Library.” 

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