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Australian Supermarket Chain Coles Deploys Delivery Management Solution

Coles Group, which operates a chain of more than 800 supermarkets across Australia, will deploy the Bringg delivery management platform in a bid to make its home delivery operations more efficient. The solution will make it easier for Coles to allocate deliveries to its network of carriers and track deliveries in real time.

“We believe that Bringg offers a unique and compelling solution to provide Coles customers with an improved on-demand and consistent home delivery experience,” said James Geddes, General Manager for Online Network and Growth at Coles in a statement.

Bringg began working with UK supermarket retailer Asda in May 2022 and partnered with POS platform National Retail Services to support home delivery services for 19,000 small retailers in August 2022.

“It’s clear how important customer experience, visibility and multiple fulfillment options are to Coles, and we are determined to transform their vision into reality,” said Guy Bloch, CEO of Bringg in a statement. “We are excited to collaborate with such an innovative retailer, setting an example to other grocers of how to enable an exceptional shopping experience.”

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