Heartland Payment Systems has acquired Beanstalk Data, a customer engagement platform provider for quick service and fast food restaurants, for an undisclosed amount. The payment processor aims to help restaurants integrate their CRM systems and marketing and engagement programs with its POS and e-Commerce solutions.
Beanstalk Data will, together with Heartland’s existing POS solutions, comprise theHeartland Commerce division. This segment is designed to deliver secure POS solutions, payments processing capabilities and other business service applications for the hospitality and retail industries.
“Our team engineered a solution that addressed one of the largest problems perplexing modern business-to-consumer marketers: how to ingest, store and act on vast amounts of engagement and commerce data generated by their consumers in real-time,” said Gilbert Bailey, VP of Heartland Beanstalk Engage Cloud Services. “We expect to accelerate the pace of marketing innovation, allowing our employees and platform to create value for an even wider audience of business-to-consumer organizations, including the introduction of enterprise data driven marketing tools to small merchants.”
Beanstalk Data clients include Taco Bell, Pollo Tropical, Carl’s Jr. and Panda Express.