Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. …
Executive Viewpoints July 31
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond…
Executive Viewpoints July 28
In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we…
Executive Viewpoints July 27
The retail landscape of yesterday is no more. Global supply chain challenges, inflation and a shift to online…
Executive Viewpoints July 26
The location-based experience marketplace is projected to grow to $12 billion by the end of 2023, clearly demonstrating…
Executive Viewpoints July 26
Take a look around you. Notice the clothes you’re wearing, the furniture you’re sitting on and the device…
Executive Viewpoints July 25
What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…
Executive Viewpoints July 24
In an environment where inflation still remains stubbornly high, consumers continue to be more price-sensitive than ever. Massive…
Executive Viewpoints July 21
When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did…
Executive Viewpoints July 21
