The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization
Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even…
Executive Viewpoints September 14
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How Speeding up Chargeback Resolutions can Boost Retailers’ Profits
Commerce is expanding rapidly, especially within the retail sector. Recent data shows that overall U.S. retail sales have…
Executive Viewpoints September 13
Composable Commerce: Navigating Overlooked Transformation Challenges to Boost Business Agility
Retailers are waking up to the limitations of monolithic commerce stacks. These legacy models hinder one’s ability to…
Executive Viewpoints September 12
Creating Experiential Campaigns with Cloud-Optional Technology
The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise…
Executive Viewpoints September 11
Let’s Move from Fast Promising to Smart Promising
The rise of search-based and social selling has heightened retailers’ desire to offer aggressive estimated delivery dates (EDD).…
Executive Viewpoints September 8
How MACH Technologies Help Retailers Foster a Dynamic Customer Experience
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has…
Executive Viewpoints September 7
FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model
So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer…
Executive Viewpoints September 6
Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user…
Executive Viewpoints September 6
VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes
As we fast approach Q4 2023, there is one topic at the forefront of every retailer’s mind: holiday…
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