Redefining the Post-Checkout Moment to Build Shopper Loyalty
When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching…
Executive Viewpoints December 14
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs
Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to…
Executive Viewpoints December 13
How to Make your Beauty Routine More Eco-Friendly
As each year passes, climate change is becoming more apparent around the world. And no matter how relatively…
Executive Viewpoints December 13
As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help
According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous…
Executive Viewpoints December 12
4 Key App Marketing Objectives you Can Nail with Video Content
Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays.…
Executive Viewpoints December 11
The Secret Behind Quick-Turn Merch: A Strong Partner
From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s…
Executive Viewpoints December 8
The Challenges of Building a Beauty Brand and How to Overcome Them
In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the…
Executive Viewpoints December 7
Are you Customer-Obsessed? Here’s Why you Should Be
When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations…
Executive Viewpoints December 6
Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year
Christmas in the UK is already in full swing. The UK remains a global shopping destination and traditionally…
Executive Viewpoints December 5Top Stories
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