Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented…
Executive Viewpoints January 31
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Six Principles for Redefining Retail with Responsible AI
Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As…
Executive Viewpoints January 30
Challenging the Way Retailers Think About Traffic Counting
I’m sure you’ve heard the expressions, “what goes around comes around,” and “what’s old is new again.” These…
Executive Viewpoints January 29
Accessible Luxury Doesn’t Need to Diminish Exclusivity
Luxury retailers build their reputations on exclusivity and historically have been resistant to participate in discounting and promotions…
Executive Viewpoints January 26
Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping
The importance of efficient and secure online retail experiences is more crucial than ever. Retailers face the challenge…
Executive Viewpoints January 25
Transforming Retail Spaces for Today’s Generation of Shoppers
The mall is experiencing a resurgence, defying predictions of its demise. This retail renaissance is not just a…
Executive Viewpoints January 24
2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer…
Executive Viewpoints January 24
Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For…
Executive Viewpoints January 23
Dynamic Creative Optimization Decoded: A Masterclass for Retail Success
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly…
Executive Viewpoints January 22Top Stories
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