Next-Gen Co-Brand Cards are Tailored to You, by You
In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the…
Executive Viewpoints April 9
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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success
TikTok is where the action is for brands wanting to go viral today. So many brands have found…
Executive Viewpoints April 8
Retailer Lessons from iGaming Companies
Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing…
Executive Viewpoints April 5
Exploiting Loopholes: The Dark Side of Fast Fashion Giants Shein and Temu
“Fast fashion is not free. Someone, somewhere is paying the price.” – Lucy Siegle The fast fashion industry…
Executive Viewpoints April 4
What You Need to Know About Transforming Online Return Churn
For anyone who has made a purchase online, returns are part of the standard online buying process —…
Executive Viewpoints April 3
How to Keep Your Digital Signage up to Date
Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new…
Executive Viewpoints April 3
With Performance TV, Retail Brands can up the Ante on the Big Screen
On Football’s Favorite Sunday this year, Beyoncé dropped a new single: “Texas Hold ‘Em.” While the song itself…
Executive Viewpoints April 2
The Future of Retail is Multilingual
Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately,…
Executive Viewpoints April 1
The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?
Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers…
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