Latest In: Executive Viewpoints

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The Global Reach and Sustainable Impact of Green RFID Technology

Businesses today are constantly looking for ways to improve their sustainability and reduce their carbon footprint. After all,…

Executive Viewpoints April 19
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Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of…

Executive Viewpoints April 18
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How Gen AI is Reshaping our Understanding of User Intent

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how…

Executive Viewpoints April 17
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The Product of Places: The Secret Equation to Convening Consumers

Everywhere I go, business leaders ask me, “What’s the next big thing in retail?” Understandably, they’re looking for…

Executive Viewpoints April 17
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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and…

Executive Viewpoints April 16
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4 Strategies from the Most Visible Retail Brands

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their…

Executive Viewpoints April 15
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The PR Perils of Inaccurate Sales Tax

It’s rare that sales tax issues make the news, and when they do, it’s generally not great for…

Executive Viewpoints April 12
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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has.…

Executive Viewpoints April 11
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Balancing Customer Loyalty in an Age of Growing Business Costs

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through…

Executive Viewpoints April 10
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